Indian Consumer Market

The government anticipates that the Indian electronics manufacturing sector will reach US$ 300 billion by 2024–25.

Advantage India

Growing
Demand

* The headset market revenue in India is projected to reach US$ 77 million by 2027 at a CAGR of 4.7%, driven by rising adoption of wireless headsets among consumers.

* The dishwasher market in India is expected to surpass US$ 90 million by 2025-26, driven by rising demand from metro cities such as Mumbai, Hyderabad, Delhi and Bangalore.

* Average monthly spending on consumer durables soared by 72% in FY25, fuelled by a growing wave of home ownership and the demand for furnishing new homes with appliances, according to the CMS Consumption Report 2025.

Opportunities

* India’s wearable market registered another record quarter, shipping 134 million units in CY 2023, a growth of 34 YoY.

* During FY25, electronics exports reached Rs. 3,27,891 crore (US$ 38.58 billion).

* With robust growth, India aims to achieve electronics manufacturing worth US$ 300 billion in electronics exports of US$ 120 billion by FY26.

Policy
Support

* 100% FDI allowed in the electronics hardware-manufacturing.

* The PLI scheme for White Goods (ACs and LED lights) spanning FY 2021-22 to FY 2028-29 approves 64 applicants with a committed investment of US$ 814 million (Rs. 6,766 crore).

* India is shifting towards local manufacturing of consumer durables due to government initiatives, rising production capabilities, and changing consumer preferences. This movement aims to reduce dependency on imports, promote economic growth, create jobs, and improve the quality and delivery of products.

Increasing
Investments

* Between April 2000-December 2024, electronic goods attracted FDI inflows of Rs. 44,595 crore (US$ 6.28 billion).

* Haier is investing Rs. 800 crore (US$ 93.79 million) in India to expand its air-conditioner production and start PCB manufacturing.

* Sector contributes approximately 0.6% in 2024 to the nation's GDP and is expected to grow at a CAGR of around 11%, aiming for a market size of Rs. 3 lakh crore (US$ 34.5 billion) by 2029.

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Last updated: Aug, 2025

Voltas Ltd

Voltas Ltd is part of the Tata Group and the largest air conditioning company in India. Along with cooling products, it is a leader in engineering solutions and projects. The company started in 1954 and has come a long way to become a market leader in the country over several other multinational players. It has one of the largest distribution networks in India with more than 24,000 touch points in FY22. In consumer durables, the company manufactures room air conditioners and air coolers. It was a leader in the room ACs segment with a 23.4% market share in FY22, whereas, in air coolers, it held the second position, with 12% market share.

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Crompton Greaves Consumer Electricals Ltd

Crompton Greaves Consumer Electricals Ltd is a leading player in India’s consumer electricals sector with a wide portfolio, which includes fans, lighting, pumps, and household appliances. The company dates it origin back to 1947 when Mr. L K Thapar, an eminent Indian industrialist, took over Crompton Parkinson Works Ltd and Greaves Cotton & Crompton Parkinson Ltd. The company was now part of the Thapar Group. In 1966, these two companies were merged to form CG Power and Industrial Solutions Limited. In 2015, the consumer durables business was demerged to form a separate entity, Crompton Greaves Consumer Electricals Ltd. In FY22, the electric consumer durables segment of CGCEL earned revenue of Rs. 5,453.10 crore (US$ 685.68 million).

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Blue Star Ltd

Blue Star Ltd. is India's leading air conditioning and commercial refrigeration and completed its 75th year in September 2018. The company has a network of 32 offices, five modern manufacturing facilities and 2,900 channel partners. It provides products like air conditioners, water purifiers, air purifiers & refrigeration products and systems, along with 765 service associates reaching out to customers in over 800 towns. The company also offers expertise in allied contracting activities such as electrical, plumbing, fire-fighting and industrial projects, in order to offer turnkey solutions, apart from execution of specialised industrial projects. The company has a manufacturing footprint of about 100,000 square meters, with the mainstay of product development and R&D being energy-efficiency, coupled with eco-friendly and sustainable products.

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