Government Initiatives
India’s export performance has been particularly notable in value terms, even amid volume fluctuations, indicating improved price realisation and a shift toward higher-value and specialty coffee segments. The rise in instant coffee exports and premium positioning has further strengthened export earnings and global competitiveness.
Monthly and periodic trends also highlight robust momentum, with coffee shipments recording significant growth (e.g., double-digit increases in key months and 15% rise in H1 export value), indicating sustained international demand and market expansion.
Government initiatives have played a key role in supporting export growth. The government is actively expanding market access through Free Trade Agreements (FTAs) with regions such as EFTA and the UK, enabling Indian coffee to tap high-value global markets. Additionally, efforts are underway to enhance global promotion through market intelligence studies across key regions, including Europe, North America, Russia, and Asia, helping exporters identify new opportunities and strengthen trade linkages.
The Government of India took the initiative to provide subsidies to the farmers of US$ 2,500-US$ 3,500 per hectare for developing coffee in the conventional regions. Additional assistance for water augmentation, equipment, marketing, and promotion is also provided under the schemes. The government also supports the non-traditional coffee-growing regions under Coffee Development Programmes (CDP). Additionally, by the national policy of tribal development, coffee cultivation is being encouraged in non-traditional areas such as Andhra Pradesh, Orissa, Maharashtra, the northeastern states, and Andaman and the Nicobar Islands. Under various export promotion initiatives, transit and freight assistance are provided to help maximize export earnings.
Export Promotion Scheme - Providing Export Incentive
The scheme aims to maximize export earnings by enhancing the market share of value-added coffees and high-value differentiated coffees in important international markets. The government provides an export incentive of Rs. 2/- per kg (US$ 0.02/- per kg) for exporting high-value green coffees to high-value markets such as the USA, Canada, Japan, Australia, New Zealand, South Korea, Finland, and Norway. There is also an incentive of Rs. 3/- per kg (US$ 0.03/- per kg) for the export of value-added coffees in retail consumer packs exported as “India Brand” calculated on the green coffee utilized for preparation at the maximum rate of 2.6 kg for instant/soluble coffee and 1.19 kgs for Roasted coffee seeds and R & G Coffees.