Government Initiatives
India’s tea sector continued to witness growth during FY26, supported by strong export performance and proactive government initiatives. Tea exports reached approximately 239.51 million kg during April 2025-March 2026, valued at US$ 988.13 million, reflecting robust global demand for Indian tea across key markets such as the UAE, Iraq, Russia, the US and the UK. Continued government support through production enhancement, quality improvement and export promotion measures has further strengthened the sector’s competitiveness in international markets.
Under the finalized India-UK Free Trade Agreement (CETA) signed in July 2025, tea was retained as a sensitive item and excluded from tariff reduction on the Indian side. India has kept its existing 110% import duty on tea intact, so no duty relief applies to UK tea imports into India under the new pact.
To help the Indian exporters to market tea of Indian origin in overseas markets on a sustained basis, the Tea Board of India started a scheme: Promotion for packaged tea of Indian origin. The scheme assists in promotional campaigns - up to 25% of the cost reimbursement, display in international departmental stores, product literature and website development, and inspection charges reimbursement of up to 25% of the charges. The Tea Board also provides subsidies to domestic exporters to participate in international fairs and exhibitions. The aim is to provide a platform for exporters to showcase their products at international events for promotion.
Tea Development and Promotion Scheme
This scheme was launched in November 2021 by the Tea Board of India for the period of 2021-26. The objective of this scheme is to enhance the productivity and quality of tea production in India. There are seven important components to this scheme,
- Plantation development of small tea farmers
- Creation of sector-specific action plan for North-East India
- Supporting the tea producers and traders in market promotion activities
- Worker's welfare
- Research and development activities
- Regulatory reforms
- Establishment expenses