The world’s top fashion brands are redrawing their maps around India
- IBEF
- October 28, 2025
India has rapidly emerged as a key destination for global fashion and luxury brands amid slowing consumption across Europe, the United States, and China. A young, aspirational population with rising disposable incomes is driving strong demand across fashion, beauty, and lifestyle categories, positioning India as a bright spot in a sluggish global economy. Italian fashion retailer OVS debuted in October 2025, joining a surge of new international entrants. 27 global brands entered the Indian market in 2024, nearly double the pre-pandemic average, according to Cushman & Wakefield. Major global players, including Japanese beauty brand Shiseido and Estée Lauder Companies, are now exploring local manufacturing to serve India’s expanding consumer base.
Consumer confidence in India remains robust, supported by improved job prospects and income stability. The Future Expectations Index stood at 124.70 in July 2025, signalling optimism across urban, semi-urban, and rural regions. This strength in sentiment has encouraged further expansion by established players such as Lego, which opened its first exclusive Indian store in Gurugram this year. According to Euromonitor International, India’s luxury goods market is projected at Rs. 1,06,322 crore (US$ 12.10 billion) in 2025, with a compound annual growth rate (CAGR) of 74%, making it one of the world’s fastest-growing luxury markets. From Swiss watchmaker Maurice Lacroix to eyewear brand Police, companies are increasingly viewing India as central to their global growth strategy, backed by digital retail platforms like Myntra, Nykaa, and Tata Cliq that extend their reach beyond traditional store networks.
Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.
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