IPL's business value has risen by 6.5% to US$ 16.4 billion in 2024: Houlihan Lokey

According to the 2024 IPL Brand Valuation Study by American investment bank Houlihan Lokey, the Indian Premier League's (IPL) business value has risen by 6.5% YoY to US$ 16.4 billion, with its stand-alone brand value increasing by 6.3% to US$ 3.4 billion. This growth is attributed to a US$ 6 billion media rights deal with Disney Star and Viacom18 in 2022 and a US$ 300 million title sponsorship deal with Tata Sons in 2023. Senior Vice President of Corporate Valuation Advisory Services at Houlihan Lokey, Mr. Harsh Talikoti, remarked that the IPL has cemented its status as a premier global sports league, noting its innovative fan engagement and strategic digital initiatives as key drivers of its robust growth.

In franchise valuation, Chennai Super Kings remains the top franchise with a brand value of US$ 231 million, a 9% increase from the previous year. Royal Challengers Bengaluru follows with a brand value of $227 million. The 2024 IPL winners, Kolkata Knight Riders, have climbed to third place with a brand value of US$ 216 million, a 19.30% rise from 2023, pushing Mumbai Indians to fourth with a value of US$ 204 million. Other notable franchises include Rajasthan Royals at US$ 133 million, Sunrisers Hyderabad at US$ 132 million, Delhi Capitals at US$ 131 million, Gujarat Titans at US$ 124 million, Punjab Kings (PBKS) at US$ 101 million, and Lucknow Super Giants (LSG) at US$ 91 million. He highlighted the substantial profits of the long-standing teams from both central income distribution and franchise revenues. At the same time, the Lead Owner of Rajasthan Royals, Mr. Manoj Badale, emphasized the IPL's attractiveness to institutional investors due to its secure, equitable, and competitive structure.

Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.