At VivaTech in Paris, Bharatmeta, an Indian metaverse platform, gained recognition on a global scale
- IBEF
- June 19, 2023
According to Kiya.ai, a business located in India that specialises in artificial intelligence (AI) and emerging technology solutions, India is positioned to become a significant player in the metaverse technology landscape. The first of its kind to come from India, Bharatmeta was launched by Kiya.ai at the prestigious VivaTech conference in Paris in 2023. During the 'VivaTech' event, which is known as Europe's largest annual technology and startup gathering, the demonstration was held at the India Pavilion.
With a presence in 12 global offices, Kiya.ai serves more than 550 enterprises across 56 countries, including South-East Asia, Africa, the Middle East, Europe, and North America.
According to the Managing Director and Chief Executive Officer (MD & CEO) of Kiya.ai, Mr. Rajesh Mirjankar, the existing global platforms primarily focus on gaming and virtual goods and his company's emphasis is on enabling the commerce of both physical and virtual products. This unique approach allows real businesses to embrace metaverse technology and leverage its potential. The metaverse refers to a multi-dimensional digital space that employs virtual reality and augmented reality to provide lifelike experiences to users online.
He further mentioned that Bharatmeta provides real-world examples of banking, business, culture, and teamwork in the metaverse. Bharatmeta intends to close the gap between the physical and digital worlds by leveraging India's strong digital infrastructure, which includes digital payments, open commerce, and identification systems. In the past, Kiya.ai commemorated the "Azadi Kaa Amrit Mahotsav" by putting up "Har Ghar Tiranga" on the Bharatmeta virtual property.
He further emphasized that Bharatmeta is designed to be inclusive and accessible, catering to users across various devices such as XR headsets, laptops, mobile handsets, and kiosks. This approach ensures that both urban and rural populations can benefit from the metaverse.
Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.
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