Indian Economy News

World Athletics signs five-year broadcasting services deal with Tata Communications

  • IBEF
  • June 13, 2024

World Athletics has forged a five-year broadcasting services agreement with Tata Communications, solidifying the Indian telecom giant's role as a key partner in covering premier events, beginning with the Tokyo World Championships next year. Tata Communications is set to elevate innovation and audience engagement to unprecedented levels, positioning itself as a "key strategic supplier" for World Athletics, as outlined in the governing body's statement.

Highlighted events in 2025, including the World Athletics Indoor Championships in Nanjing and the World Athletics Relays in Guangzhou, will showcase Tata Communications' pivotal role as the host broadcaster. With the biennial World Championships scheduled from September 13 to 21 next year, Tata Communications pledges immersive coverage and customized live content delivery across continents, ensuring an unparalleled viewing experience for athletics enthusiasts worldwide.

Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.

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