Tide, the United Kingdom (UK)-based business management platform, on October 10, 2025, announced a Rs. 6,000 crore (US$ 676.36 million) investment in India over the next five years, starting 2026, reaffirming its long-term commitment to the country. The company plans to create over 800 new jobs within the next 12 months, taking its India workforce to 2,300, across product development, software, marketing, member support, and operations. Tide has already fulfilled its initial Rs. 1,026 crore (US$ 115.64 million) investment commitment made in June 2021 ahead of schedule and currently employs more than 1,500 skilled professionals across Delhi, Hyderabad, and Gurugram. The company recently secured Rs. 1,065 crore (US$ 120 million) in strategic investment from TPG, raising its valuation to Rs. 13,307 crore (US$ 1.5 billion), marking a significant milestone in its growth journey.
Since entering the Indian market in late 2022, India has become Tide’s fastest-growing market, serving over 8,00,000 small and medium enterprises (SMEs) and representing the majority of its 1.6 million global members. Tide sees India’s 66 million micro, small, and medium enterprises (MSMEs) as a substantial growth opportunity. Chief executive officer (CEO) of Tide, Mr. Oliver Prill, said that India’s entrepreneurial ecosystem and world-class talent present immense opportunities to empower small businesses and strengthen UK-India fintech collaboration. CEO of Tide India, Mr. Gurjodhpal Singh, added that the investment will accelerate localisation of products and solutions tailored to Indian SMEs, leveraging the country’s talent base to drive innovation and support Tide’s global expansion strategy.
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