India has 601 million Over the top (OTT) users and 148 million active paid subscriptions, reveals Ormax’s research report
- IBEF
- September 17, 2025
Ormax Media has released the fifth edition of The Ormax Over the Top (OTT) Audience Report: 2025, India’s largest study, sizing and profiling the country’s OTT universe. Conducted in June and July 2025 with a sample of 15,600 respondents across urban and rural India, the report estimates India’s OTT audience at 601.2 million, or 41.1% of the population, defined as anyone who watched at least one online video in the past month. While the audience grew 10% YoY, the rate is lower than the 13-14% seen in 2023 and 2024. Active paid OTT subscriptions, including those via telecom bundles and aggregators, stand at 148.2 million.
The report highlights a sharp rise in Connected Television (TV) users, pegging the active base at 129.2 million or roughly 35-40 million homes, marking an 87% jump within a year. It also offers detailed insights by gender, age, media affluence, and geography, along with new sections on time spent on digital content, preferred languages, content formats, and media habits. Founder & CEO, Ormax Media, Mr. Shailesh Kapoor, noted that each edition provides deeper, actionable data for platforms, advertisers, content creators, and investors. At the same time, Head of Business Development (Streaming, TV & Brands), Ormax Media, Ms. Keerat Grewal said the expanded scope enriches understanding of content consumption and monetisation trends.
Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.
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