E-vendors created 15.8 million jobs in India including 3.5 million for women: Report

A new report, 'Assessing the Net Impact of e-Commerce on Employment and Consumer Welfare in India,' reveals that online vendors have created 15.8 million jobs in India, including 3.5 million for women. The report, launched by Union Minister of Commerce and Industry Mr. Piyush Goyal and prepared by the Pahle India Foundation (PIF), highlights that e-commerce has significantly boosted employment, with online vendors employing 54% more people and nearly doubling the number of female employees compared to their offline counterparts.

The study shows that e-commerce is expanding into tier 3 cities, where more consumers spend more than US$ 59.61 (Rs. 5,000) per month online compared to larger cities. The analysis, which surveyed 2,062 online vendors, 2,031 offline vendors, and 8,209 e-commerce consumers across 35 cities, indicates that e-commerce has improved business performance, with 60% of vendors reporting increased sales and 52% noting higher profits since going online. The report suggests a strong case for offline vendors to adopt e-commerce or an omnichannel strategy, as integration with online platforms has brought significant benefits, especially to vendors from smaller cities and micro-enterprises. Additionally, the study observed a shift in consumer behaviour towards online shopping due to convenience, variety, and access, with over 50% of respondents spending more than 2 hours per week on e-commerce platforms and 70% making a purchase online in the past month.

Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.