Indian Food Industry

Introduced primarily for British settlers in India, Kissan has been present in India since 1935. The UB Group, under the Late Mr Vittal Malya then, acquired Kissan from Mitchell Bros in the year 1950. However, in 1993, Hindustan Unilever Ltd took it over from the UB Group.

Since its launch, innovation has been the main approach. The brand introduced new formats of food, such as canned fruits and vegetables, baked beans, and the like. Over time, Kissan evolved to become the first ever fruit and vegetable brand in the country. From there onwards, the journey has been focussing primarily on real ingredients, fresh vegetables and fruits.

Source: http://www.kissan.in/

Kissan: First ever fruit and vegetable brand in India