Titan Company Limited (Tanishq)

In April 2026, Titan launched the 'Hues' coloured gemstone jewellery collection under Tanishq, comprising over 200 designs to cater to the growing demand for affordable, entry-level jewellery.

In March 2026, Mia by Tanishq expanded its retail footprint by opening its 275th exclusive store in Bengaluru. The brand currently operates 275 exclusive stores across India, is available through Tanishq outlets in 75 cities, and has three stores in the UAE, strengthening its omnichannel presence and expanding its reach in the premium jewellery segment.

In January 2026, Titan announced plans to strengthen its position in the lab-grown diamond jewellery market through its beYon brand, while continuing to expand Tanishq’s natural diamond jewellery offerings and premium jewellery portfolio.

Titan Company is acquiring a 67% stake in Dubai-based Damas for Rs. 2,419 crore (US$ 283 million), giving it immediate access to 146 stores across six Gulf Cooperation Council (GCC) countries and marking a strategic shift beyond the Indian diaspora.

Tanishq, in collaboration with De Beers, has launched three Diamond Expertise Centres in Bengaluru to distinguish natural diamonds from lab-grown ones, set to roll out to 200 stores in FY26 and eventually across all 500-plus outlets.

Tanishq plans a significant expansion in North America and Canada over the next 12-18 months to capitalise on the Indian diaspora and broader markets.

In November 2023, Tanishq opened its store Frisco as part of its global business expansion strategy and to cater to the growing needs of the Indian diaspora in the US. 

As announced in November 2023, Tanishq is planning to have 50 boutiques globally over the long term, said Mr. Kuruvilla Markose, the CEO of Titan Company which manages the brand business, as it opened a boutique Singapore in November.

In July 2023, Tanishq has reduced its technology support cost by 30% by migrating its inventory management to Oracle Cloud Infrastructure. To meet the influx of customer demand, Tanishq developed an Endless Aisle service for its store managers to showcase the nationwide inventory of jewellery to customers.

To attract more customers, tanishq has unveiled limited-edition Chola-dynasty-inspired collectible coins for Akshaya Tritiya

In December 2022, Tanishq opened its first boutique store in New Jersey, USA, taking the international count to six stores.

Tanishq added 22 new stores in the third quarter of FY23

In September 2021, Tanishq launched its festive jewellery collection ‘Utsaah’.

In March 2021, Tanishq introduced a flexible payment option ‘Pay from home’ service to further strengthen its brand’s consumer-centric initiatives

In November 2020, Titan announced the launch of its Tanishq store in Dubai as part of its strategy to expand outside of India.

In September 2020, Tanishq announced its plans to open 30–35 new stores in India in FY21

Titan consolidated its portfolio by migrating the ‘Goldplus’ network to Tanishq network

Tanishq acquired Carat Lane to offer jewellery and a distinctive shopping experience

Titan launched Mia, a fine, urban chic, affordable jewellery for employees

Titan entered the US jewellery market by opening two Tanishq stores in Chicago and New Jersey

Titan’s brand ‘Tanishq’ was launched; Launched Goldplus - the standardized mass marketing of jewellery around 2006.

Titan entered the jewellery segment