E-commerce Industry in India

Indian e-commerce is expected to grow at a compound annual growth rate (CAGR) of 27% to reach US$ 163 billion by 2026.

Advantage India

Growing
Demand

*The Indian Beauty and Personal Care (BPC) market is experiencing rapid growth, projected to reach a GMV of Rs. 2,60,610 crore (US$ 30 billion) by CY27. This represents 5% of the global beauty industry. The market is expanding at an annual growth rate of around 10%, making it the fastest-growing BPC market among major economies.

*India’s e-retail sector is poised for strong long-term growth, with GMV projected to rise over 18% annually to reach Rs. 14.5 lakh crore (US$ 170 billion) by 2030.

*India's Business-to-Business (B2B) online marketplace would be a US$ 200 billion opportunity by 2030.

Attractive
Opportunities

*In FY25, India's e-commerce sector achieved a GMV of approximately Rs. 1.19 lakh crore (US$ 14 billion), reflecting a 12% YoY growth.

*In August 2025, Flipkart has created over 2.2 lakh seasonal jobs and plans 650 additional festive delivery hubs in tier II & III cities, complementing Amazon India’s 1.5 lakh festive hires, highlighting strong e-commerce employment growth ahead of the season.

*India’s e-commerce industry, valued at Rs. 10,82,875 crore (US$ 125 billion) in 2024, is projected to grow to Rs. 29,88,735 crore (US 345 billion) by 2030, reflecting a compound annual growth rate (CAGR) of 15%.

Policy 
support

*100% FDI is allowed in B2B e-commerce & marketplace model of E-commerce.

*Government initiatives like the National Logistics Policy and Digital India are boosting e-commerce by improving connectivity, streamlining logistics, and expanding digital access. These efforts aim to support the creation of a trillion-dollar online economy by 2025

*The Union Budget 2025-26 backs MSMEs with increased investment limits, better credit support, and a Rs. 10,000 crore (US$ 1.17 billion) startup fund. It also promotes electronics manufacturing and Global Capability Centre in Tier 2 cities to strengthen e-commerce supply chains.

Increasing
Investments

*Amazon CEO Mr. Andy Jassy announced that the company is committed to invest US$ 26 billion in India by 2030, out of which US$ 11 billion has already been invested as of July 2025.

*In June 2025, Nestle India announced plans to invest Rs. 5,000 crore (US$ 585 million) in capacity expansion, new product lines, and sustainability across its factories.

Last updated: Oct, 2025

Major Hubs for E-commerce

  • Karnataka
  • Delhi
  • Maharashtra
  • Tamil Nadu
  • Andhra Pradesh

IBEF Campaigns

MORE
Discover India

Discover India

A campaign designed to showcase the country’s rich heritage, vibrant ...

Aatmanirbhar Bharat Utsav 2024

Aatmanirbhar Bharat Utsav 2024

Union Minister of External Affairs, Dr. S. Jaishankar and Union Commerce an...

Case Studies

MORE

Makhana Goes Global: Strategies to Strengthen India’s Export Edge

Makhana Goes Global: Strategies to Strengthen India’s Export Edge

Makhana (Euryale ferox) is emerging as a global superfood owing to its exceptional nutritional and medicinal value. India dominates its production, ac...

India’s Animation & Comic Industry Expansion: The Rise of Indigenous Animated Content and Comic Storytelling

India’s Animation & Comic Industry Expansion: The Rise of Indigenous Animated Content and Comic Storytelling

India’s animation and comic industry is undergoing a dynamic transformation, evolving from a service-based outsourcing hub into a vibrant ecosys...

Driving Global: India’s Rising Passenger Vehicle Exports and its Emergence as an Automotive Export Hub

Driving Global: India’s Rising Passenger Vehicle Exports and its Emergence as an Automotive Export Hub

India’s automotive sector has long been a pillar of its industrial and economic strength. The growing momentum in passenger vehicle exports sign...

IBEF BLOG

MORE
India’s Sparkling Future: The Rise of Lab-Grown Diamonds
24 Oct 2025

India’s Sparkling Future: The Rise of Lab-Grown Diamonds

A diamond is forever and has been for generations the symbol of love, legac...

Regenerative Medicine in India: The Next Big Leap in Healthcare
24 Oct 2025

Regenerative Medicine in India: The Next Big Leap in Healthcare

Imagine a world where damaged tissue can be healed and not just treated. Th...

Pickleball Picks Up Pace: India’s New Sporting Business Frontier
23 Oct 2025

Pickleball Picks Up Pace: India’s New Sporting Business Frontier

In the evolving world of sports and recreation, no sport has grown as swift...

Partners
Loading...