Indian Rural Market

The rural segment is growing at a healthy pace of 8-10 per cent per annum and is expected to add US$ 100 billion in consumption demand by 2017.

Rural Segment Quickly Catching Up

  • The Fast Moving Consumer Goods (FMCG) sector in rural and semi- urban India is estimated to cross US$ 100 billion by 2025
  • The rural FMCG market is anticipated to expand at a CAGR of 17.41 per cent to US$ 100 billion during 2009–25
  • Rural FMCG market accounts for 40 per cent of the overall FMCG market in India, in revenue terms
  • Amongst the leading retailers, Dabur generates over 40-45 per cent of its domestic revenue from rural sales. HUL rural revenue accounts for 45 per cent of its overall sales while other companies earn 30- 35 per cent of their revenues from rural areas
Rural Market

 

Last updated: Nov, 2019

IBEF Campaigns

MORE
Discover India 2024

Discover India 2024

APEDA is organizing participation in SIAL Paris 2024 scheduled to be held f...

Aatmanirbhar Bharat Utsav 2024

Aatmanirbhar Bharat Utsav 2024

Union Minister of External Affairs, Dr. S. Jaishankar and Union Commerce an...

Case Studies

MORE

Critical Mineral Imports and India's Green Energy Transition

Critical Mineral Imports and India's Green Energy Transition

India, world's third-largest consumer of energy, is moving towards a greener, sustainable energy landscape. Global climate obligations, lower depe...

Growth and Overview of the Insurance Sector in India: A Comprehensive Study

Growth and Overview of the Insurance Sector in India: A Comprehensive Study

The Indian insurance sector has transformed significantly over the past few decades and has been contributing significantly to the economic developmen...

India’s Semiconductor Push: Building a Robust Chip Manufacturing Ecosystem

India’s Semiconductor Push: Building a Robust Chip Manufacturing Ecosystem

The semiconductor industry plays a massive role in driving economic progress in today’s tech-driven world. India with its ever-growing digital e...

IBEF BLOG

MORE
M-Governance Revolution: Mobile Apps Empowering Indian Citizens
23 Oct 2024

M-Governance Revolution: Mobile Apps Empowering Indian Citizens

In the heart of India’s cities and its quietest corners, a revolution...

Online Food Delivery: Transforming Consumer Behaviour and Market Trends
23 Oct 2024

Online Food Delivery: Transforming Consumer Behaviour and Market Trends

Dining out at a restaurant used to be like an event for families and friend...

Global Capability Centres are Transforming India's Corporate Landscape
18 Oct 2024

Global Capability Centres are Transforming India's Corporate Landscape

Global In-house Centres or Captives (GICs) or Global Capability Centres (GC...

Partners
Loading...